SWEEPSTAKES OFFICIAL CONTEST RULES

ATTITUDE MEASUREMENT CORPORATION

THE FOLLOWING SWEEPSTAKES IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW. DO NOT ENTER THIS SWEEPSTAKES IF YOU ARE NOT LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY.

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. PURCHASE WILL NOT IMPROVE YOUR ODDS OF WINNING. VOID WHERE PROHIBITED BY LAW. ENTRY IN THIS SWEEPSTAKES CONSTITUES YOUR ACCEPTANCE OF THESE OFFICIAL RULES.

ELIGIBILITY: Entrants must be a legal U.S. resident, age 18 or older. Minors under the age of 18 must obtain the consent of their parent or legal guardian in order to enter the contest. If you are under the age of 18, see our Minor Policy below. Only one entrant per household is accepted. Employees of Attitude Measurement Corporation ("AMC") and members of their households or immediate families are not eligible to participate.

HOW TO ENTER: Beginning on or about June 21, 2004, AMC is offering an ongoing Sweepstakes with multiple drawings. You may enter the Sweepstakes in one of two ways:

a. Online Entry: To enter the Sweepstakes online, go to www.amcpanels.com and follow the instructions for entry. You will be asked to provide your name, address, email address and telephone number.

For purposes of these Official Rules, "receipt" of an online entry occurs when AMC's servers record the entry information upon clicking the "Enter Sweepstakes" button. Any automated computer receipt (such as one confirming delivery of email) does not constitute proof of actual receipt by AMC of an entry for purposes of these Official Rules. In the event of a dispute about the identity of an online entrant, each online entry will be declared made by the authorized account holder of the email address submitted at the time of entry. "Authorized account holder" is defined as the natural person who is assigned to an email address by an Internet Access Provider, online service provider, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.

b. Mail-In Entry: To enter by mail without purchase or obligation, send a postcard on which you have legibly hand-printed your first and last name, address, telephone number, and email address (if available) to: Attitude Measurement Corporation, Sweepstakes, P.O. Box 466, Southampton, PA 18966. For purposes of these Official Rules, "receipt" of a mail-in entry occurs upon delivery of a mail-in entry form.

The following applies to both methods of entry: LIMIT ONE ENTRY PER PERSON, PER HOUSEHOLD, REGARDLESS OF MEANS OF ENTRY. Although subsequent attempts to enter may be received, only the first entry received from any person will count; subsequent attempts to enter by the same person or another member of the household will be disqualified. The submission of an entry is solely the responsibility of the entrant. Automated entries (including but not limited to entries submitted using any bot, script, macro, or sweepstakes service), copies, third party entries and/or mechanical reproductions are not permitted and will be disqualified. All entries become the property of AMC and none will be acknowledged or returned.

DRAWING: One (1) potential winner will be selected in a random drawing: (i) among the first 1,000 entrants, and (ii) among each subsequent group of 1,000 entrants. Each drawing will be conducted within 10 business days of the registration of 1,000 new entrants. Each potential winner will be contacted by telephone, mail and/or email within 10 business days of the drawing (the "Notification Period"). If AMC is unable to contact a potential winner within the Notification Period or if mail is returned as undeliverable, the prize for that potential winner will be forfeited and no compensation will be given. AMC's decisions about winners are final.

PRIZES: Each prizewinner will receive US $100 in cash, to be paid in one lump sum. Prizes may not be transferred or assigned except in AMC's sole discretion. Only listed prize will be awarded and no substitutions or redemptions will be made. Federal, state and local taxes are the responsibility of prizewinner. Odds of winning are 1:1,000.

MINOR POLICY: Minors under the age of 13 may not enter the Sweepstakes. If you are between the ages of 13 and 18, you must provide the mailing address or email address of your parent or legal guardian. AMC will notify parents or legal guardians by mail or email when their child has entered the Sweepstakes. Minors under the age of 18 who are selected to win a prize will also be required to provide AMC with a Parental Permission Form, which will be sent to all potential prizewinners who are minors. To be eligible to receive a prize, the Parental Permission Form must include a parent's or legal guardian's signature (signifying approval of child's entry in the Sweepstakes) and be returned by mail (or by fax) to the address (or fax number) indicated on the Form within fourteen (14) days of notification. Any minor who does not provide this completed and executed Parental Permission Form within fourteen (14 days) will forfeit his or her right to be declared a prizewinner and/or win a prize.

RESERVATION OF RIGHTS: AMC reserves the right to cancel, terminate or modify this Sweepstakes in the event that this Sweepstakes is not capable of being conducted or completed as planned for any reason or if a period of six months has elapsed without the registration of 1,000 new entrants required for a drawing. If the Sweepstakes is cancelled or terminated, notification will be posted at www.amcsurveys.com/sweepstakes. AMC reserves the right at its sole discretion to disqualify any individual found to be: (a) tampering or attempting to tamper with the entry process or the operation of the Sweepstakes; (b) violating the Official Rules; or (c) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. In the event that an individual attempts to undermine the legitimate operation of this Sweepstakes, AMC, in addition to disqualifying such person from participating in this Sweepstakes, reserves the right to seek damages and all other available remedies (whether at law or equity) against him/her.

CONDITIONS OF PARTICIPATION: By entering or accepting a prize in this Sweepstakes, you agree to be bound by these Official Rules and the decisions of AMC, which are final and binding, and to conform to all federal, state and local laws and regulations. The Official Rules will be posted at the Sweepstakes website throughout the Sweepstakes. Failure to comply with these Official Rules may result in disqualification from the Sweepstakes. All licenses, registrations, federal, state and local taxes are the prizewinner's sole responsibility. There is no prize substitution or transfers permitted except at the sole discretion of AMC. Void where otherwise prohibited or restricted by law.

At the discretion of AMC, prizewinner may be required to complete, sign, notarize and return an Affidavit of Eligibility and Liability Release and, except where prohibited, a Publicity Release. Affidavit must be returned within 15 days of receipt. If required, and the affidavit is not returned within the time period specified, the prizewinner will be disqualified and an alternate prizewinner will be randomly chosen.

Except where prohibited by law, a prizewinner's acceptance of a prize constitutes permission for AMC to use such winner's name (first name and last name initial) and address (city and state only) for any purpose related to the Sweepstakes without further compensation, consideration, review or consent.

RELEASE: By participating in this Sweepstakes, all participants, and the prizewinners acknowledge and agree to release, discharge and hold harmless AMC and the respective officers, employees, directors, shareholders and agents from and against any and all claims, actions and or liability with respect to all aspects of this Sweepstakes that may occur from participation in this Sweepstakes or the acceptance, possession, use or misuse of any prize.

AMC assumes no responsibility for lost, late, misdirected, illegible, or mutilated entries or for any computer, online, telephone or technical malfunctions that may occur. AMC is not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of submissions in the Sweepstakes. AMC assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. AMC is not responsible for any problems, failures or technical malfunctions of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, email, players or browsers, that results from technical problems or traffic congestion on the Internet or at any website or combination thereof. AMC is not responsible for injury or damage to participants or to any computer, related to or resulting from participating or downloading materials in this Sweepstakes.

WINNER LIST: The name (first name and last name initial only) and address (city and state only) of each winner will be posted at www.amcsurveys.com/sweepstakes after each drawing.

PRIVACY: Information collected from entrants is subject to the AMC Privacy Policy located at http://amcsurveys.com/privacy.html.

DISPUTES: All issues and questions concerning the construction, validity, interpretation and enforceability of these Sweepstakes Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the Commonwealth of Pennsylvania without regard to conflict of law principles. All entrants consent to the jurisdiction and venue of Bucks County, Pennsylvania.

SPONSOR: This Sweepstakes is sponsored by Attitude Measurement Corporation, 721 Arbor Way, Suite 190, Blue Bell, PA 19422.





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